Media Guardian recently published an interesting – and reassuring – article about the finds of an Ipsos survey about adults’ newspaper purchasing choices. The results bring good news for the printing industry and newspaper owners who rely on printed formats.
63 per cent of online adults said they would prefer to access their newspaper of choice by buying the printed copy than going online. Only 11 per cent said their first choice would be to access it digitally.
A similar survey of 2,160 UK adults, conducted by YouGov, found that 60 per cent of adults think it is worth paying for a “good newspaper”.
The figures are a positive sign for both local newspapers and classified ad customers, showing that while new media and technological advancements are changing the industry, people still value the tactile and relaxing experience of “sitting down with the paper”. What’s more, this trend means that Classified ads will likely be viewed more than once.
Here at Community Classifieds we think we have the best of both worlds: we have embraced online technology to provide a cutting-edge booking system for our customers while supporting the printed newspaper industry in communities throughout Canada.