The newest issue (2011-2012) of the CMDC Media Digest came out recently. It’s a publication that covers details on the broad spectrum of Canadian media for use by marketers, advertising and media agencies and media suppliers.

The Media Digest gets issued annually and is prepared by the Canadian Media Directors’ Council and published by Marketing Mag.

There was an interesting special section about newspapers in the newest Media Digest. The special section elaborated on how well newspapers are performing in Canada and showed some statistics. It mentions: “Newspapers in Canada are thriving!” and this is demonstrated by industry data that shows growth in Canadian readership over the past five years.

The special section also explains that Canadians want newspaper ads and that newspapers score the highest in terms of “it is most acceptable for this medium to have ads.” According to the special section in the Media Digest, Canadians trust the ads in newspapers and “an advertiser that wants to be trusted or to have their message believed should use newspapers as part of their plan.”

Click here to view the pdf of the special section about newspapers in Media Digest 2011-2012.