Archive for the ‘Community classifieds Associations’ Category

By Staff Writer – Nanaimo News Bulletin
Published: April 16, 2012 10:00 AM

News Bulletin employees won the jackpot in Richmond Saturday at the annual Ma Murray Awards.

Reporter Toby Gorman and advertising manager Sean McCue took home the gold in their categories at the awards hosted by the B.C. and Yukon Community Newspapers Association and held at the River Rock Casino.

Gorman won the business writing award for his story, Beekeepers anxiously await winter results, about local beekeepers hoping to rebound from decimating losses to their stocks the year prior.

“The goal is always to tell the best and most accurate stories which reflect Nanaimo, its residents and businesses,” Gorman said. “To be recognized for doing that is a great feeling.”

McCue won for best ad design award – collaborative, for circulation over 25,000, for the four-page Report to Community from the Nanaimo and District Hospital Foundation.

Advertising representative Chantal Richard took home the silver ad campaign award, with a front-page banner for Nanaimo Health Shop.

Donna Blais also won the silver classifieds award for the News Bulletin’s overall classified section.

Former Nanaimo city councillor Merv Unger, a former News Bulletin editor who ended his long career in newspapers as publisher of the Business Examiner, earned the Eric Dunning Integrity Award.

News Bulletin publisher Maurice Donn ended his year-long role as president of the community newspapers association at the gala event, which saw hundreds of representatives from across the province gather to celebrate the best in community journalism.

Newspapers Canada recently released “Newspapers Online: A survey of practices in daily and community newspapers.” The published results are fascinating and further elucidate the multi-talented and integrated approach community newspaper journalists take when interacting with their local area to create each newspaper.

Some interesting statistics from the survey include:

- More than 72 percent of community newspaper journalists are expected to help design the page layout for their newspaper on a regular basis.

- 70 percent of journalists are expected to add stories to the newspaper’s online site.

- Currently, just 32.6% of journalists are asked to tweet and engage in social media activity on a regular basis.

“Newspapers Online” accurately reflects the continuously shifting requirements of news rooms that are increasingly filled with reporters skilled in not only writing but also web design, photography, graphic design and management. The ability of community newspaper staff to perform such dynamic roles is one of the reasons that such in-depth and reflective stories about the community can be filed and printed with quick turnaround times.

For more information about the study, go to www.newspaperscanada.ca

We recently wrote a blog post about the Canadian Newspaper Association and the Canadian Community Newspapers Association joining forces to produce an in-depth resource for both consumers and the industry. Already we have found the wide variety of newspaper-related articles on the site extremely useful. One in particular that caught our eye is 20 facts that showcase newspapers vitality in 140 characters or less.

Here at Community Classifieds we take pride in connecting with newspaper readers, journalism students, advertisers and industry workers using Twitter. In fact, it’s through this medium that we have recently arranged a number of classified ads and even found a new, in-depth study of the industry. The following list is a great resource, ideal for the communications medium of Twitter.

The list shows that newspapers are not only successful in Canada as a result of circulation or quantity. On the contrary: one of the reasons community newspapers – and classified ads in them – are so successful is because of the interaction between them and the reader. Readers spend 48 minutes with their daily newspaper on a weekday and 68 minutes on a Saturday. And, 3 out of 4 Canadians read daily print newspapers each week. These statistics show a huge level of engagement.

Check out the other 18 tweets below to find out more about the industry. We think you’ll be surprised by some of them.

20 facts that showcase newspapers vitality

77% of Canadians see newspapers as not just printed products but websites and moblie sources of news.

Source: Totum Research 2010

There are 95 daily newspapers in Canada and over 1,100 community newspapers.

Source: Newspapers Canada 2010

Almost half of Canadians read a daily print newspaper on a weekday.

Source: NADbank 2009

Daily print newspapers are read by 3 out of 4 Canadians each week.

Source: NADbank 2009

Daily print newspaper readership over the past five years has been stable.

Source: NADbank 2009

Readers spend 48 minutes with their daily newspaper on a weekday (same as 2005) and 68 minutes on Saturday.

Source: NADbank 2009

Community newspapers are read by 74% of Canadians (any of the last 4 issues).

Source: ComBase 2008/2009

79% of online newspaper readers also read the print edition of the newspaper.

Source: NADbank 2009

Consumers indicate reading print media is a more important activity than social media.

Source: Ofcom 2010

Print media has almost twice the daily reach of social media.

Source: Ofcom 2010

Advertising in newspapers is welcomed vs. other media where the ads are not as well accepted.

Source: Totum Research 2010

Advertising in newspapers is trusted more than any other medium.

Source: Totum Research 2010

Newspapers (and their sites) are the primary medium for checking ads.

Source: Totum Research 2010

58% report that ads in newspapers and their sites are most likely to help source a bargain (more than any other media.)

Source: Totum Research 2010

After seeing/reading something in the printed newspaper, 68% of Canadians go online to garner more information.

Source: Totum Research 2010

Ads in newspapers (and their sites) are most likely to inspire purchase vs. other media.

Source: Totum Research 2010

Canadian papers use suppliers that regenerate forests: illegal loggers don’t and are an important contributor to green house gas emissions.

Source: Forest Products Association of Canada

Newspaper suppliers in the Canadian forest industry have reduced green house gas emissions by 10 times what is required under Kyoto.

Source: Forest Products Association of Canada

Vegetable inks are used in the printing of most newspapers in Canada.

Source: Sun Chemical Inks (largest ink supplier to the newspaper industry in Canada)

Canadian newspapers are recycling pioneers and we achieve one of the highest product recycling rates as over 80% of newspapers are recycled.

Source: Forest Products Association of Canada

The Canadian Newspaper Association (CNA) and the Canadian Community Newspapers Association (CCNA) recently presented a new name, logo and website that will be used to represent the newspaper industry in Canada.

Both the CNA and CCNA continue to remain as separate organizations. However, their overarching title of ‘Newspapers Canada’ – and the associated website – will be used as a one-stop shop for information related to the industry.

www.newspaperscanada.ca provides a wide range of information resources for both the public and industry, including recent circulation figures, recent news, readership research and even the history of newspapers in Canada.

This collaboration between the CNA and the CCNA demonstrates a strength in the newspaper industry and a promise to deliver news across multiple platforms. It heralds a successful 2011 for the news media in Canada, during which the combination of print and online journalism will be uniquely paired.

The CCNA/CNA will be hosting a webinar on Better Beat Reporting on September 21 from 12pm to 1pm EDT.  BCYCNA’s own Gord Hoekstra of the Prince George Citizen will host the webinar and discuss finding features while still producing copy for your regular beat.

You can find all the details here or go directly here to register.  $25 for CCNA/CNA Members and $50 for non-members.