Archive for the ‘industry news’ Category

Web advertising jumps by 22 percent in 2011

LOS ANGELES — Internet advertising reached a record $31 billion last year, a gain of 22 percent from 2010 spending, according to a report released by the Interactive Advertising Bureau on Wednesday.

Advertising tied to Internet searches continues to dominate the category, accounting for 46 cents of every dollar spent online.

Revenue from search advertising reached $14.8 billion in 2011, an increase of 27 percent from a year earlier, according to the advertising bureau.

Mobile advertising showed the fastest growth — amid the popularity of smartphones — and the ability of marketers to deliver timely, relevant ads in a way that previously wasn’t possible.

The advertising bureau reported that revenue from mobile advertising grew to $1.6 billion in 2011, up 149 percent from 2010.

Retail advertisers continue to be the biggest buyers of Internet ads, accounting for 22 percent of spending in 2011, the bureau said.

Journalist recognized for devotion to craft

By Chris Hamlyn – Nanaimo News Bulletin
Published: April 18, 2012 4:00 PM

Throughout a 50-year career in journalism, Merv Unger remained true to his craft and community.

In recognition of his work, Unger, a former News Bulletin editor and former Nanaimo city councillor, received the Eric Dunning Integrity Award at the B.C. and Yukon Community Newspapers Association’s Ma Murray Awards Saturday at the River Rock Casino in Richmond.

“After a lifetime in the industry, to be recognized for integrity is the highest recognition anyone could ever hope for,” he said.

Unger, 71, started in journalism as a 12-year-old columnist for the Carillion News in Steinbach, Man., reporting on who got married, who died or who was visiting the big city.

His career included everything from a copy boy with the Winnipeg Free Press to reporter, photographer and columnist for the Winnipeg Tribune.

A move to Nanaimo in the early 1980s led to work at the Nanaimo Daily Free Press and then as the first editor of the News Bulletin in 1988. He retired from Black Press in 2006 after serving as publisher of the Business Examiner.

“No opportunities ever came by that I found more appealing that I wanted to change gears,” he said. “I took three years to work for the Saskatchewan government in tourism development branch and did  a couple years of radio, but again, it’s all media.”

Unger is the third Bulletin employee to receive the Dunning award, joining founding publisher Roy Linder (2007) and former editor Rollie Rose (2011).

“It’s all to do with principles and beliefs,” said Unger. “I think we’re all cut from the same cloth.”

Linder said Unger’s columns in the Bulletin developed a readership as the paper started as a shopping guide in its early days.

“We all saw Merv’s professionalism,” he said. “He is an interesting guy with a lot of interesting things to say, and he created a spark in the community.

Unger’s community service includes six years on city council, as well as involvement with St. John Ambulance, Royal Canadian Legion Branch 256, the B.C. Cancer Foundation and more.

“Nanaimo has been very good to me, so it’s easy to want to give back,” he said. “I’ve got my health and still able to do a lot of stuff even though I’ve stepped down from paying work. It’s a good feeling.

He has seen a number of changes in journalism over the years, some not always for the best.

“I’ve seen changes from very strict rules in journalism where news reporting and commentary were separated stringently. If you were a reporter, you had no opinion,” he said. “That has evolved all the way to today where I think one of the biggest dangers is advocacy journalism, where people take on causes and do not present an unbiased picture.”

Unger is a fan of technology and the Internet, but sees a definite lack of integrity in a lot of the work being published.

“There are very few people on the Internet who are journalists, because journalism is work, not trashing out anything without having to back it up,” he said. “If I had a credo, I would rather do what’s right than what’s popular, because it’s easy to be popular for a short period of time.”

Newspapers Are Still Vitally Important

While digital technologies are giving rise to new forms of newspaper distribution, print continues to be the primary format for Canadian adults when it comes to reading newspapers.

A new study conducted by Totum Research on behalf of Newspaper Canada revealed that the majority of adult readers prefers print over other formats, such as websites, phones or tablets, although many of those are also used over the course of a day.

As the research points out, print continues to be unabated in mornings and evenings, with digital formats gaining momentum at different times of a day. The dominance of physical newspaper is particularly noticeable in the boomers’ age group, where 63 per cent choose print over other formats.

On a weekend morning, all adult age groups favour print newspaper over other formats, particularly during breakfast and before lunch. And the time of day seems to be the primary factor also when it comes to information interests.

Click here to read the full study.

Canadian Newspapers Honoured by Society for News Design

The National Post and The Grid, a free weekly paper owned by Torstar, have been named the World’s Best-Designed newspapers by the Society for News Design. The two Canadian papers were among five publications singled out by the SND for their outstanding print design at the 33rd annual Best of News Design Creative Competition. Judges evaluated entries from over 70 countries around the world and awarded prizes based on a number of criteria including writing, visual storytelling, photography/graphics, headlines and overall design.

The World’s Best-Designed category is one part of the larger Best of News Design competition which includes 18 other categories. The National Post received a total of 59 awards at the annual competition, second only to the Los Angeles Times which received 62. A number of other Canadian papers were honoured with awards of excellence, the Toronto Star received 10 while The Globe and Mail received nine.

Click here to read more.

Understanding Community Media

Community media continue to be vitally important to the communities they serve. At least that is the conclusion of Compass24, an extensive study of community media conducted by Ads24. While aiming to uncover recent shifts in readership, demographics and spend patterns of community newspapers, the study also serves as an important tool for advertisers.

Linda Gibson, the CEO of Ads24, pointed out in an interview with Glenda Nevill how “community newspapers provide the perfect opportunity for brands to be more specific, less generic and to showcase their commitment to their customers by being present and involved in their communities.” By understanding the consumption patterns of community newspapers, advertisers are hence able to direct their investment more effectively.

The Compass24 highlights the pertaining relevance of community media, which are expected to provide a differentiated editorial offering from what readers would find in general newspapers. With their focus on local happenings, community newspapers also tend to attract readers, who do not read mainstream newspapers regularly. Although the study focused on South African market, the scale of the study, which included 72 titles, indicates a larger pattern of consumption that could be relevant to other media landscapes.

Click here to read the full article.

Community Newspapers – Snapshot of 2011

Newspapers Canada made a fun summary of the community newspapers survey results of 2011. Click here to view the pdf version.

Did you know that?

  • Every week in Canada, over 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural and remote regions, and all areas in between;
  • Community Newspapers are able to target communities like no other medium and are often the only choice for local news and information relevant to readers in the community. They represent the neighbourhood they serve;
  • The readership of community newspapers is strong - 74% of adults are reading a community newspaper every week. Furthermore, community newspapers reach 77% of women—more than any other medium—a key demographic difficult to reach with other media;
  • Community Newspapers are trusted more than any other medium, 41% states that newspapers are the medium to check out ads;
  • The community newspaper’s websites are delivering local information to the community and the neighbouring region at the touch of a button, they become the town square online;
  • Community newspaper readers are committed to their papers with two-thirds reading all or most of the publication;
  • Readers on average share the paper with 2.4 additional readers;
  • Readers want the ads: Almost half of readers indicate there are days when they read the community newspaper as much for the ads as for the news;
  • Readers want the flyers: Community newspapers are a popular vehicle for inserts and advertising supplements. More than a third of readers cite flyers as one of their main reasons for reading their community newspaper.

If you are interested in more readership facts and wish to read the entire survey then click here to view the pdf.

Newspapers are THE Source for Product Information

According to a new study by the Canadian Council of Public Relations Firms (CCPRF), 86% of Canadians turn to newspapers to get more product/service information, when they consider buying a new product or service.

The study also shows that traditional media, such as newspapers, is a more preferred and trusted source for product information  rather than using new media sources such as company websites, blogs and social media.

The Canadian Council of Public Relations Firms (CCPRF) analyzed the dynamics of influence on the shopping habits of over 1,000 adults in September 2011.

Read more about the study here.

If you are ready to place a classified ad after reading this study then click here to start placing your order. With Community Classifieds you can make use of traditional media for just a fraction of the price.

The Importance and the Real Role of Newspapers

We enjoyed reading an article from and felt the need to share. You can read excerpts below or read the full article by clicking here. on the importance and real role of community newspapers:

“Our business is about much more than putting out a newspaper every week.

Actually publishing the paper is important, but should be only a sidelight to our real role as community journalists — helping make our communities better places.

Sometimes that means promoting organizations such as the chambers of commerce, Dollars for Scholars and other groups. Sometimes it means volunteering for things like RAGBRAI or the athletic boosters. And sometimes it means shining the strong light of publicity on something the community is doing, that perhaps it shouldn’t be.

Sometimes it’s starting an ambulance service in a small town.

A community newspaper at its best is more than a collection of pages delivered to your front door every week. It’s a living, breathing entity that reflects the best and worst of a community. It applauds what is going well, and it offers ideas and critical assessment of things that could go better. It is both a reflection of the community and an impetus to improvement.”

How to Engage the Newsroom and Community to Improve the Content of Journalism

The annual meeting of the World Association of Newspapers took place on Oct. 14, 2011 in Vienna, Austria. Eric Newton, Knight Foundation’s Senior Advisor to the President, held an interesting speech to the World Editors Forum. Newton talked about how digital tools improve newspapers. He elaborated on how digital journalism engages the newsroom and community to improve the content of journalism. Without a doubt, print is still very important and thriving in Canada but Newton’s speech is a great read on some contemporary discussions. Click here to read the transcript with some excerpts from Newton’s speech.

Community Newspapers Seen Valuable for Shopping, Ad Info published yesterday a very interesting article and good read on research that shows once again that newspapers are still thriving. See below an excerpt from the article or click here to read the full article and to see the charts related to the research. reports:

“69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it.

Ads Better in Print

Data from the “2011 Community Newspaper Readership Survey” indicates that given the choice, 8 in 10 respondents say they would rather look through ads in the newspapers rather than view ads on the internet. In fact, two-thirds of respondents agree that they often use newspaper advertising inserts to help make purchasing decisions. Similarly, two-thirds agree that they often seek out newspaper advertising to find information on the latest offerings and sales available in their area, and almost half say that there are days when they read the newspaper as much for the ads as for the content.

3 in 4 Are Frequent Readers

74% of people in communities served by a local newspaper read one each week, while 11% read one every day. On average, readers spend about 39 minutes reading their newspaper, up from 37.5 minutes in 2010, and share it with 2.33 people. Almost all readers (92%) pay for their local newspapers, with the predominant method being through subscription (67%) rather than buying from a news rack or store (33%).

The survey also suggests that older adults, residents who have stayed in their communities longer, and those with higher education read local newspapers significantly more than younger adults, residents who have lived at their current addresses relatively shorter, and those with less education.

These findings align with results of a December Pew survey measuring local business search attitudes, which found that the groups most likely to use print newspaper to research local businesses included those aged over 40 (especially those over age 65) and those who have lived in their community more than 5 years.

Majority Prefer Print to Digital

According to the NNA survey, 48% of community newspaper readers with access to the internet say they never read the local news online, with just 1 in 10 reporting they read local news online very often. Of those going online for local news, the leading source is the local newspaper’s website (52%), ahead of the local TV station website (25%), and sites such as Yahoo, MSN, or Google (20%).”